• Social Archive

Social Archive

Perhaps it will happen in a distant future, perhaps it will never happen!

Let’s imagine a world where every face is identified, every individual is cataloged, every human being is inventoried. In every moment, in every place. We are probably imagining an unacceptable world, a world where freedoms are reduced to the minimum.

Are we sure we are imagining?

Are we sure there is a need to imagine it?

Are we sure it is not already so?

The problem does not lie in the answers to these questions. The problem resides elsewhere.

How many ideas is our brain capable of constructing simply by looking at a face, simply by knowing its nationality, its age, simply by knowing its occupation?

How correct are those ideas?

How much do they condition our existence?

Every portrait is fictitious, invented, relative to a non-existent identity.

In this case, we would have thought of meaningless things, we would have imagined nothing. We would have been victims of preconceptions.

What if that were not true?

What if every portrait corresponded to a real person, if that person had confessed their truth perhaps hiding behind another name or another city for privacy reasons?

What would remain of our doubts?

We would have new ones, in search of old certainties.

Or perhaps some of these faces correspond to real existences while others have been imagined.

The solution to all these indefinite ideas, to all these difficult questions does not exist!

The vastness of identities is an ocean.

Our reading grids are islands. We could try to understand each other a little more.

Regardless. After all, we were once each other’s relatives.

The digital brushstroke moves away from photographic reality, weakens the definition, and becomes complicit in fantasy.

A portrait always captions a life and tells an existence.

Social Archive is an extract of individuals’ registry along with their existences. A name, an age, and a job. But an individual’s job and age tend to define their identity.

Now it happens that if the image of a face is offered to our perception along with the social role that person holds or does not hold, we instinctively assume an evaluation of that being.

Is it right for this to happen?

No, but it is natural for it to happen.

Social Archive wants to be a stimulus to reflect on the coexistence between us and others, where others are perhaps us, and we do not exactly know who we are.

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